At a glance
Which kind of demo tool fits the job?
Choose the format your audience needs. Some tools support more than one. Guided demos walk a viewer through one workflow. HTML and sandbox platforms let a buyer explore a captured product. Video tools narrate a recording. Documentation tools write the steps down. Pick the job, then the tool.
| Tool | Best for | Format | How you start |
|---|---|---|---|
| Arclet | Guided demos from a browser workflow | browser-capture guided demos | Free: one creator, five published demos |
| Supademo | Guided demos, HTML on higher plans | Self-serve guided demos | Free: one creator, five guided demos |
| Arcade | Demos plus AI video | Self-serve guided demos | Free: one seat, one published demo |
| HowdyGo | HTML demos, unlimited users | Self-serve guided demos | 14-day trial |
| Navattic | HTML capture for GTM teams | HTML and sandbox platforms for sales teams | Free Starter: one seat, one demo |
| Storylane | Guided, HTML, and sandbox formats | HTML and sandbox platforms for sales teams | Free: one seat, one demo live at a time |
| Walnut | Presales personalization | HTML and sandbox platforms for sales teams | Ignite plan: three Editor and three Presenter seats |
| Guideflow | Screenshot, HTML, and video capture | HTML and sandbox platforms for sales teams | Free: five Guideflows, unlimited viewers |
| Guidde | Narrated how-to videos | Video-first walkthroughs | Free: up to 25 how-to videos |
| Scribe | Written guides and SOPs | Step-by-step documentation | Free Basic: web-app capture |
Research and trust
A feature grid tells you what a format can do, not whether it suits your product. Build one real workflow in the format you picked, on a free plan or trial, and hand it to the person it’s for. Their reaction settles the category.
Arclet: browser-capture guided demos
Arclet is the guided-demo tool we build. Record a workflow with the Chrome extension and publish it as a clickable demo with a public link. Viewers don’t log in.
It’s free for one creator and five published demos, with unlimited views.
Chrome-extension capture, editable guided steps, and public links viewers open without logging in.
Watch for: HTML capture isn’t generally available yet.
Try it: Free: one creator, five published demos
Start for freeSee what a browser-capture guided demo produces.
Click through sharing a captured Arclet demo as a public link anyone can open. This shows one format, not how any other tool here shares its output. The frames stop at the share action.
The other nine, by what they make
Each tool sits under its main format, though several make more than one. Tool names link to our side-by-side comparison where we have one.
Self-serve guided demos
Record a real workflow in the browser and publish it as a clickable walkthrough.
Supademo
Screenshot and video-based guided demos, with guided HTML and sandbox demos starting on Growth.
Watch for: Its HTML capture is for web apps and can fail on heavy pages.
Try it: Free: one creator, five guided demos
Source: Supademo pricing page, as of September 2026. Arclet vs Supademo
Arcade
Interactive demos alongside AI videos and AI visuals.
Watch for: HTML capture, custom domains, and SSO are listed on Enterprise.
Try it: Free: one seat, one published demo
Source: Arcade pricing page, as of September 2026. Arclet vs Arcade
HowdyGo
HTML demos with step editing, blur and redaction, and link or embed sharing, for unlimited users.
Watch for: Native analytics start on its Pro plan.
Try it: 14-day trial
Source: HowdyGo pricing page, as of September 2026. Arclet vs HowdyGo
HTML and sandbox platforms for sales teams
Capture or rebuild the product as an editable HTML environment, usually for sales, marketing, and customer success teams.
Navattic
A no-code HTML-capture platform for go-to-market teams.
Watch for: Paid plans are sold without a published price.
Try it: Free Starter: one seat, one demo
Source: Navattic pricing page, as of September 2026. Arclet vs Navattic
Storylane
Screenshot and HTML/CSS capture, code-free HTML edits, and session analytics in its Demo Suite.
Watch for: Paid Demo Suite plans charge for each extra seat.
Try it: Free: one seat, one demo live at a time
Source: Storylane plans page, as of September 2026. Arclet vs Storylane
Walnut
Editable HTML capture with personalization, playlists, embeds, and funnel and heat-map reporting.
Watch for: AI credits are a yearly workspace pool.
Try it: Ignite plan: three Editor and three Presenter seats
Source: Walnut pricing page, as of September 2026. Arclet vs Walnut
Guideflow
Screenshot, HTML, and video capture with step, CTA, and tooltip editing, exports, and CRM or Slack sync.
Watch for: Paid seats are billed at the workspace level from the day a member joins.
Try it: Free: five Guideflows, unlimited viewers
Source: Guideflow pricing and product pages, as of September 2026.
Video-first walkthroughs
Screen and voice recordings turned into how-to videos.
Guidde
Screen-and-voice capture or uploaded videos, organized into playbooks and spaces.
Watch for: Viewers watch rather than click through.
Try it: Free: up to 25 how-to videos
Source: Guidde pricing page, as of September 2026. Arclet vs Guidde
Step-by-step documentation
A workflow written down as a guide with screenshots, read and followed rather than clicked.
Scribe
Chrome, Edge, desktop, and mobile capture, with guides shared by email, embed, or help center.
Watch for: It makes documents, not clickable demos.
Try it: Free Basic: web-app capture
Source: Scribe pricing page, as of September 2026. Arclet vs Scribe
Choose a format by the job
Four common jobs. Start with the one in front of you.
A buyer should try the product before a call
Use a browser-capture guided demo. It’s the fastest way to put a clickable product on your website.
Reps tailor a demo for each account
Use an HTML or sandbox platform. Those tools are built for editing a captured product per deal.
Employees learn a process
Use a video walkthrough or a written guide. Neither needs the viewer to click anything.
Customers get stuck mid-task
Put a guided demo or a written guide in the help article that gets the most tickets, and watch which one people finish.