At a glance
Which interactive demo software should you pick?
For one product marketer publishing click-through demos, start with Arclet or Supademo. Both have a free plan and cost under $40 a creator a month billed annually. If you need more than that, pick by the job:
- AI product videos alongside your demos: Arcade
- HTML demos that everyone on the team can edit for one price: HowdyGo
- A GTM team that wants sandbox demos and account identification: Navattic
- Screenshot and HTML capture, adding seats one at a time: Storylane
- Sales and presales teams on an annual contract: Walnut
| Tool | Best fit | Format | Price, as of September 2026 |
|---|---|---|---|
| Arcade | Demos plus AI product videos | Interactive demos and AI video | Free: one published demo and one AI video; Growth $50 per seat/month ($42.50 billed annually), up to 10 seats. |
| Arclet | One product marketer publishing click-through demos | Guided demo from browser capture | Free: one creator, five published demos; Starter $29/month ($25 billed annually), one creator; Team $79/month ($69 billed annually), two creators. |
| HowdyGo | Teams where many people edit demos | HTML demos | 14-day trial; Starter $199/month ($159 billed annually), unlimited users. |
| Navattic | GTM teams growing into sandbox demos | HTML capture; sandbox demos from Growth | Free Starter: one seat, one demo; Base $600/month ($500 billed annually) for five seats. |
| Storylane | Teams adding seats one at a time | Screenshot and HTML/CSS capture | Free: one seat, one demo live at a time; Starter $50 per seat/month ($40 billed annually). |
| Supademo | Guided demos with lead and viewer analytics | Screenshot and video demos; HTML and sandbox on Growth | Free: one creator, five demos; Scale $50 per creator/month ($38 billed annually). |
| Walnut | Sales and presales teams on an annual contract | Editable HTML capture; sandbox from Accelerate | Ignite $575/month billed annually, with three Editor and three Presenter seats. |
Research and trust
Every tool here turns a captured product into a click-through demo. Guidde makes how-to videos and Scribe makes written guides, so they sit in the ten-tool directory instead.
Who builds the demos
Per-creator pricing suits one or two builders. Workspace pricing from HowdyGo, Navattic, and Walnut suits a team where many people edit.
What the buyer needs to explore
A guided click-through covers most website and follow-up demos. Sandbox demos cost more and matter when buyers want to explore freely.
What it costs at your team size
We price one and three creators on each tool’s entry paid plan, on the same billing basis.
The best interactive product demo software, tool by tool
The table says what each tool is. This section says when to pick it and when to walk away.
Arcade
Pick it if you want AI product videos from the same tool. Interactive demos use no credits, while AI videos spend 50 credits per 30 seconds.
Look elsewhere if you need HTML capture without an Enterprise contract. Arcade lists HTML capture on Enterprise.
Source: Arcade pricing page and homepage, as of September 2026. Arclet vs Arcade
Arclet
Pick it if one person owns demos and wants unlimited published demos, with blur, zoom, and branding removal, for $25 a month billed annually.
Look elsewhere if you need lead capture, CRM sync, or video export today. Arclet has none of them yet.
Source: Arclet pricing page, as of September 2026.
HowdyGo
Pick it if several people edit demos and per-seat pricing would punish that. Starter covers unlimited users, and you can edit captured HTML text, images, and variables.
Look elsewhere if you need native demo analytics on the entry plan. They start on Pro at $499 a month.
Source: HowdyGo pricing and product pages, as of September 2026. Arclet vs HowdyGo
Navattic
Pick it if marketing and sales share demos and you want account identification and A/B tests on Base, with room to add sandbox demos on Growth.
Look elsewhere if one or two people build demos. Base bills for five seats, and Startup is now a "Contact us" teaser with no published seat count or price.
Source: Navattic pricing page, as of September 2026. Arclet vs Navattic
Storylane
Pick it if you want to start free and add seats one at a time. Every Starter seat costs the same as the first.
Look elsewhere if you need HTML editing, which starts on Demo Suite Growth at $500 a month billed annually for five seats. Check that a quote is for Demo Suite, not the separate Rep_X_ AI SDR product.
Source: Storylane plans and product pages, as of September 2026. Arclet vs Storylane
Supademo
Pick it if you want to know who viewed a demo and export the leads. Scale adds lead tracking, company analytics, and watermark removal.
Look elsewhere if you need HTML or sandbox demos without a five-creator plan. They start on Growth at $350 a month billed annually.
Source: Supademo pricing page, as of September 2026. Arclet vs Supademo
Walnut
Pick it if reps present demos themselves and procurement wants a published price. Ignite includes three Presenter seats alongside three Editors.
Look elsewhere if you want monthly billing or white labeling on the entry plan. Walnut bills annually only, and white labeling is an add-on on Ignite.
Source: Walnut pricing page, as of September 2026. Arclet vs Walnut
What a team pays
Monthly cost for one and three creators on each tool’s entry paid plan, computed from published prices on the same billing basis.
| Tool | 1 creator | 3 creators |
|---|---|---|
| Arcade | $50/month, or $42.50/month billed annually | $150/month, or $127.50/month billed annually |
| Arclet | $29/month, or $25/month billed annually | $118/month, or $108/month billed annually |
| HowdyGo | $199/month, or $159/month billed annually | $199/month, or $159/month billed annually |
| Navattic | $600/month, or $500/month billed annually | $600/month, or $500/month billed annually |
| Storylane | $50/month, or $40/month billed annually | $150/month, or $120/month billed annually |
| Supademo | $50/month, or $38/month billed annually | $150/month, or $114/month billed annually |
| Walnut | $575/month, billed annually | $575/month, billed annually |
Why product marketers pick Arclet
You don’t need a demo platform to show three screens. Record the workflow in Chrome, edit the steps, and send a link or embed it on your site. Viewers don’t need an account.
Starter gives one creator unlimited published demos for $25 a month billed annually, the lowest per-creator price in this guide. Team covers two creators for $69 a month billed annually, and each extra creator is $39 a month.
Start for freeOpen a demo and edit a step in Arclet.
Click through opening a demo from the library and changing a step. The recording shows editing an existing demo, not capture, sharing, or analytics.
Pick by the job the demo has to do
Start from where the demo will live, then shortlist two tools.
A demo on your homepage
Visitors want to click through the product before they book a call. Arclet, Supademo, and Arcade all start free. Pick Arclet if one person builds every demo.
A demo in every sales follow-up
Reps send a link after the call and want to know who opened it. Supademo’s Scale plan tracks viewers and exports leads, and Walnut adds Presenter seats for reps who run the demo themselves.
A demo buyers can explore freely
Some buyers want to leave the guided path. Sandbox demos let them: Navattic includes them on Growth, Supademo on Growth too, and Walnut on Accelerate.
A product video as well
If you also post product videos, Arcade makes AI videos in the same workspace. Arclet doesn’t export video.
The cheapest setup that still works
If budget is the constraint, start on a free plan and pay only when a cap stops you. Arclet and Supademo publish five demos free; Arcade, Navattic and Storylane publish one. The cheapest paid step up from a cap is Arclet Starter at $25 a month billed annually, and the cost table above shows what the rest charge at one and three creators.