Arclet publishes this comparison and sells a competing tool. The verdict covers Walnut and Storylane only, and Arclet appears in one marked section near the end.
At a glance
Walnut or Storylane: which should you pick?
Pick Walnut for AI-built demos your sellers personalize for each deal. Pick Storylane if you want monthly billing, a free plan, or a lower entry price. Walnut’s public plans start at Ignite, billed annually only, with 50,000 AI credits a year and CRM sync. Storylane sells HTML editing on Growth for five seats, with a free plan and a per-seat Starter below it.
| Compared | Walnut | Storylane |
|---|---|---|
| Lowest-priced plan | Ignite, $575 a month billed annually, three Editor and three Presenter seats. | Free, then Starter at $50 per seat a month, or $40 billed annually. |
| Five people on HTML demos | Ignite covers three editors; added seats are an add-on with no listed price. | Growth, $625 a month or $500 billed annually, with HTML editing. |
| Billing | Annual billing only. | Monthly or annual. |
| White label | Add-on on Ignite; included on Accelerate, $1,550 a month billed annually. | Included on Premium, $1,500 a month or $1,200 billed annually. |
Research and trust
Walnut and Storylane count seats differently, so their pricing pages don’t line up. Start with who does what. Walnut splits Editor and Presenter seats, so count who builds demos and who only presents them, and ask Walnut what an extra seat of each costs. Then build a demo of your own product in both trials and hand it to someone who presents on calls. How it holds up live matters more than the seat math.
How Walnut and Storylane differ
Walnut
Walnut fits sales teams that personalize a demo for each deal. Walnut describes its product as AI that generates, personalizes and maintains demos and deal rooms, guided by the seller. It captures live product pages as editable HTML and supports personalization, lead forms, playlists and funnel reporting.
Ignite is $575 a month billed annually with three Editor and three Presenter seats, 50,000 AI credits a year, unlimited demos, AI Mode, analytics and CRM sync. Accelerate is $1,550 a month billed annually with six of each, sandbox demos, SSO and white label. Credits pause at 100%, with optional top-ups at $0.015 each.
Storylane
Storylane fits teams that want HTML demos without committing to a year. Storylane positions its product around turning buyers into pipeline with demos and AI SDRs. Free keeps one demo live at a time with lead capture, and Starter is $50 per seat a month, or $40 billed annually.
HTML editing is on Demo Suite Growth, at $625 a month, or $500 billed annually, for five seats, with A/B testing and 2,500 Account Reveal identifications a month. Premium adds Salesforce, SSO, white label, offline demos and deal intelligence for ten seats.
What a team pays
Walnut Ignite against Storylane Growth, each vendor’s plan with HTML demos for a small team. Ignite includes three editors and Growth includes five seats.
| Team | Walnut Ignite | Storylane Growth |
|---|---|---|
| 1 creator | $575/month billed annually (annual billing only) | $625/month, or $500/month billed annually |
| 3 creators | $575/month billed annually (annual billing only) | $625/month, or $500/month billed annually |
| 5 creators | Annual billing only; extra seat price not published | $625/month, or $500/month billed annually |
Which one to choose
The split is who runs the demo.
Choose Walnut if…
Your sellers run demos inside live deals and need personalization and CRM sync, and annual billing suits your budget. Ignite is $575 a month billed annually.
Choose Storylane if…
You want to pay monthly, start free, or give five people HTML editing for $500 a month billed annually. Premium adds Salesforce and white label at ten seats.
For demos your sellers present live
A rep walks the buyer through the product on a call and tailors it to the account. Walnut sells Presenter seats separately from Editor seats, and Ignite includes three of each.
For demos buyers explore on their own
The demo sits on your site or in an email. Storylane captures leads from its free plan and identifies accounts from Starter. Walnut supports lead forms and iframe embeds.
For a team that needs SSO
Walnut includes SSO and SCIM on Accelerate, $1,550 a month billed annually. Storylane lists SSO on Premium, $1,500 a month or $1,200 billed annually.
If neither fits
Need a demo on your site this week, not a platform contract? That’s Arclet. Arclet Free gives one creator five published demos with unlimited views. Starter is $29 a month, or $25 billed annually, for unlimited published demos and branding removal. Team is $79 a month, or $69 billed annually, with two creators, and both paid plans bill monthly or annually.
Arclet builds guided demos from the Chrome extension, and viewers open them without logging in. Arclet has no personalization or live presenting, and HTML capture isn’t generally available yet, so a presales team that needs those should stay with Walnut or Storylane.
Start for freeSee a guided Arclet demo before you book either call.
Click through a published demo, the same view a website visitor gets. The frames show a self-serve guided demo. They don’t cover live presenting, personalization, or HTML capture.