At a glance
What can you publish for nothing?
At this stage the free plan is the product. The paid tier matters later; what decides the next month is how many demos you can publish before the tool stops you.
- Five demos free, then a flat $29: Arclet
- Five demos free, with a watermark and no analytics: Supademo
- Five demos free with a 7-day analytics window: Guideflow
- One demo free, then $50 a seat: Arcade or Storylane
- One demo free on the default theme: Navattic
- A two-week trial and no free plan: HowdyGo
| Tool | Best fit | Format | Price, as of September 2026 |
|---|---|---|---|
| Arclet | Five published demos free, then a flat price | Guided demo from browser capture | Free for one creator and five published demos; Starter $29/month ($25 billed annually); Team $79/month ($69 billed annually) for two creators, extra creators $39. |
| Arcade | One polished demo plus an AI video | Guided demo, AI video | Free for one seat, one published demo and one published video; Growth $50/seat/month ($42.50 billed annually), up to ten seats. |
| Guideflow | Five free demos to test the format | Screenshot, HTML and video capture | Free for five guideflows with a 7-day analytics window and a watermark; paid tiers not published on a comparable basis. |
| HowdyGo | One workspace price, unlimited users | Guided demo from capture | No free plan. 14-day trial, no card. Starter $199/month ($159 billed annually) for unlimited users. |
| Navattic | Growing into account-level reporting | HTML capture | Free Starter for one seat and one demo; Base $600/month ($500 billed annually) for five seats. Startup plan is a teaser with no published price. |
| Storylane | Lead capture on the free plan | Screenshot and HTML/CSS capture | Free for one seat and one live demo with lead capture; Starter $50/seat/month ($40 billed annually). |
| Supademo | Five demos free with no card | Guided demo from Chrome capture | Free for five demos with the watermark and no analytics; Scale $50/creator/month ($38 billed annually). |
| Walnut | Funded teams selling into enterprise | Editable HTML capture | Ignite $575/month billed annually for three editor and three presenter seats. Annual billing only; no free plan. |
Research and trust
Where a vendor publishes no comparable amount — Guideflow’s paid tiers, Navattic’s Startup plan — this page says so instead of estimating.
A free plan that publishes more than one demo
One published demo is a trial with better branding. Arclet and Supademo publish five; Guideflow publishes five with a 7-day analytics window; Arcade, Storylane and Navattic publish one; HowdyGo and Walnut publish none.
A price that makes sense at one to three creators
Most vendors here price in five-seat bundles because their buyer is a go-to-market team. At three creators the difference between a per-seat plan and a bundle is the whole budget: Storylane and Arcade charge per seat, Navattic sells five seats for $600, and Arclet includes two creators at $79 with extras at $39.
You can publish today, not after onboarding
Every tool here records from the browser without engineering work. What differs is what stands between you and the first publish: HowdyGo’s signup states a two-week trial with no card, Supademo’s FAQ confirms the forever-free plan needs no card, and Walnut and Navattic Base start with a sales conversation.
No annual lock-in before you have customers
Walnut publishes every price as “per month, billed annually” with no monthly toggle. Navattic’s Startup plan is now a teaser — two sentences and a “Contact us” button, with no published seat count or feature list. Both are fine at Series B and wrong at pre-seed.
Eight tools, and what one to three people pay
The table says what each free plan publishes. This section says when to pick it and when to walk away.
Arclet
Pick it if one or two people record demos, you want five published free and a flat $29 after that, and the demo is a website or follow-up asset.
Look elsewhere if you need lead capture in the demo, account-level analytics, or a sandbox environment.
Source: Arclet pricing page and knowledge base, as of September 2026.
Arcade
Pick it if you want one polished demo plus an AI product video for launch, and one seat is enough. Interactive demos are credit-free.
Look elsewhere if you need several demos live at once.
Source: Arcade pricing page, as of September 2026. Arclet vs Arcade
Guideflow
Pick it if you want five demos free to test whether the format works, with capture, step and CTA editing and CRM and Slack integrations in the product.
Look elsewhere if you need to forecast the bill, because its paid tiers are not published on a basis we can compare.
Source: Guideflow pricing and interactive-demo pages, as of September 2026.
HowdyGo
Pick it if you will have several people recording soon and want one workspace price rather than seats.
Look elsewhere if you are testing the idea. There is no free plan, only a 14-day trial that needs no card.
Source: HowdyGo pricing and signup pages, as of September 2026. Arclet vs HowdyGo
Navattic
Pick it if your demo is a marketing surface and you expect to grow into account-level reporting.
Look elsewhere if you need a price now: the Startup plan publishes no seat count, feature list or amount, and Base sells five seats at once.
Source: Navattic pricing page, as of September 2026. Arclet vs Navattic
Storylane
Pick it if capturing an email from the demo matters more than publishing several. Starter adds unlimited demos, custom branding, HubSpot and Zapier.
Look elsewhere if two or three people record, because every extra seat costs the same as the first.
Source: Storylane pricing and product pages, as of September 2026. Arclet vs Storylane
Supademo
Pick it if you want five demos free with no card and a per-creator price later.
Look elsewhere if you need data from the free plan: analytics, viewer insights, session data and lead tracking are all excluded.
Source: Supademo pricing page, as of September 2026. Arclet vs Supademo
Walnut
Pick it if you are past this stage — funded, selling into enterprise, personalising demos per account.
Look elsewhere if you are not. There is no monthly option and no free plan.
Source: Walnut pricing page, as of September 2026. Arclet vs Walnut
What one, two and three creators pay
Rows computed at one and three creators on the same billing interval, not at the vendor’s bundle size.
| Tool | 1 creator | 3 creators |
|---|---|---|
| Arclet | $29/month, or $25/month billed annually | $118/month, or $108/month billed annually |
| Arcade | $50/month, or $42.50/month billed annually | $150/month, or $127.50/month billed annually |
| Guideflow | Not published | Not published |
| HowdyGo | $199/month, or $159/month billed annually | $199/month, or $159/month billed annually |
| Navattic | $600/month, or $500/month billed annually | $600/month, or $500/month billed annually |
| Storylane | $50/month, or $40/month billed annually | $150/month, or $120/month billed annually |
| Supademo | $50/month, or $38/month billed annually | $150/month, or $114/month billed annually |
| Walnut | $575/month, billed annually | $575/month, billed annually |
Arclet for a startup
The flat-rate option for a team that will never have five demo creators. Record with the Chrome extension, edit the steps, publish — five demos free with no card, unlimited at $29 a month, a second creator at $79.
Step-level analytics from Starter, with 30 days of history free and 12 months paid. Arclet branding comes off on paid plans, and no annual commitment is required to start.
Start for freeOpen a demo, change a step, publish it.
Click through opening an Arclet demo, editing a step and seeing the change in the demo. The frames show the editing loop end to end, not a sandbox, a live-product overlay or a narrated video.
Pick by what you are trying to prove
At this stage the question is what the demo has to prove, not which feature list is longest.
A demo on the pricing page before your next fundraise
Publish one, embed it, measure it. Any free plan here does this; the ones that publish five let you cover three features and a use case instead of one.
Small teams of two or three sharing the work
This is where per-seat pricing bites: three creators on a $50-per-seat plan is $150 a month before anything else, while Arclet’s Team plan covers two at $79 with a third at $39 and HowdyGo prices the workspace at $199 for unlimited users. Compare at your real headcount, not at the bundle the vendor sells.
Product demo software for a startup, not just interactive demos
If what you want is a recorded product walkthrough rather than a clickable one, the same vendors split differently: Arcade makes AI-voiced videos, while Arclet, Supademo and Storylane make click-through demos. The broader comparison of both formats is in the product demo software guide.
Replacing a sales call that keeps getting rescheduled
Send the demo instead. At this stage that is usually a free plan and one good recording, not a platform.